This past July, former President and Chief Operating Officer of Nintendo of America Reggie Fils-Aimé revealed that he was working on a book. This would detail his life and career, not only as the son of Haitian immigrants but his business endeavors in Nintendo and elsewhere. Furthermore, it promises to offer advice, business-related and otherwise, to readers. Per Twitter, Fils-Aimé announced the book’s release date and unveiled the final cover. Entitled Disrupting the Game: From the Bronx to the Top of Nintendo, this tell-all will be released on May 3, 2022. Preorders are currently available via major retailers, including Amazon.
Final cover and new May 3, 2022 pub date. Love the design by @HarperCollins and @BHillPhotos. Preorders are up at all major booksellers. pic.twitter.com/JnYWly42VF
— Reggie Fils-Aime (@Reggie) February 2, 2022
Reggie Fils-Aimé Book Set for May Release
What to Know Regarding Upcoming Book
As the title suggests, this book will go into detail regarding the life of Reggie Fils-Aimé. Though most commonly associated with Nintendo, he’s been involved in business across multiple companies. These include serving as the Senior Director of National Marketing at Pizza Hut and Senior Vice President of VH1, the latter owned by MTV. He would go on to join Nintendo in December of 2003 before resigning in April of 2019. See the following portion of the book’s official blurb below.
“Although he’s best known as Nintendo’s iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I’m about kicking ass, I’m about taking names, and we’re about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success.
Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience it takes to dominate in the business world and to reach your professional dreams.”
Last Word on Gaming Viewpoint
Though Reggie Fils-Aimé’s book had been confirmed for months, potential readers now have more information to go off. On the surface, it would appear that Disrupting the Game is geared toward gamers, not only because of the title but the aforementioned association Fils-Aimé has with the industry. However, it can’t be denied that he’s a successful businessman across various ventures, which makes this book all the more interesting. The journey of a former marketing executive at Pizza Hut becoming one of the most influential decision-makers in the video game industry will be an interesting one to explore.
It’s easy to see why there’s excitement surrounding Fils-Aimé’s book. From his E3 presentation in 2004, sparking a number of Reggie-related memes since then, to his involvement in countless Nintendo Direct videos, Fils-Aimé became as synonymous with Nintendo, from a public relations perspective, as Shigeru Miyamoto and the late Satoru Iwata. He was also passionate about the company’s various intellectual properties, The Legend of Zelda being his favorite. Disrupting the Game will be a title to keep an eye out for this spring.
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