The Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund, is considering a merger between Electronic Arts and Savvy Games Group. The information was reported by Bloomberg on Thursday (10), with executives reportedly evaluating the possibility of combining the two operations to create one of the world’s largest gaming companies.
According to people familiar with the discussions, the goal would be to improve coordination between the PIF’s various investments in the sector. No final decision has been made, and any potential deal is not expected to move forward before Savvy completes its acquisition of Moonton, a $6 billion deal announced in March. The Chinese company is best known for Mobile Legends: Bang Bang.
How Did This Story Begin?
The potential restructuring comes shortly after the PIF completed its acquisition of Electronic Arts in a $55 billion deal led by the Saudi fund. The publisher owns some of the industry’s biggest properties, including EA Sports FC, Madden NFL, Battlefield, The Sims, and Apex Legends.
Savvy has also built a major portfolio in recent years. The company received $38 billion from the PIF to expand its presence in the sector and, among its most significant deals, acquired Scopely for $4.9 billion. In 2025, the company also completed the acquisition of Niantic’s gaming division for approximately $3.5 billion, bringing titles such as Pokémon GO into its portfolio. With Moonton, the group will further expand its presence in the mobile market.
A merger would place these businesses under a common structure, combining EA’s traditional presence on consoles and PC with Savvy’s operations in mobile gaming and other areas of the industry. According to Bloomberg, the PIF could also use the resulting company as a vehicle for future acquisitions, game development, and the exploitation of intellectual properties.
The potential move comes amid internal changes at Savvy. Brian Ward stepped down as CEO in early September, with Turqi Alnowaiser, deputy governor of the PIF and head of the fund’s international investments, taking over on an interim basis. Alnowaiser was also directly involved in negotiations for the acquisition of EA.
If the deal moves forward, it will still need to undergo regulatory review. Major mergers and acquisitions in the gaming industry have attracted increasing scrutiny from antitrust authorities, as seen during Microsoft’s $69 billion acquisition of Activision Blizzard.
Last Word on the Potential EA and Savvy Merger
Creating a single company would represent a new stage in Saudi Arabia’s gaming strategy. In recent years, the PIF has spread its investments across companies operating in different areas, while a merger would bring properties such as Battlefield, The Sims, Madden NFL, Pokémon GO, and Mobile Legends: Bang Bang under the same corporate group.
For now, however, the deal remains only under discussion. In addition to the need to complete the Moonton acquisition, the size of the companies involved would likely make any attempted merger a complex regulatory process. PIF and Electronic Arts did not comment on the information reported by Bloomberg, while Savvy did not respond to a request for comment.
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